Stoklossa’s book illustrates how the most successful and memorable ads go about arresting the gaze of the viewer and earning that much sought-after double-take. The featured ads do this in a variety of ways: by upending our expectations, showing us something out of its usual context, or deceptive imagery that reveals itself, on a second glance, to be much more than what it first appeared. In this week’s Wall Street Journal, a reviewer describes one example of this ingenuity: “an ad for the World Wide Fund for Nature by Leo Burnett's Singapore office shows a huge leaf seemingly being eaten away by insects -- until closer examination reveals that the chomping is being done by dozens of tiny backhoes, symbols of ecology-wrecking development.”

In addition to the imagery, the book contains several essays by Uwe Stoklossa explaining the techniques behind these compelling images, and just why they stand out in a sea of demand for our attention. If you have ever found yourself short on inspiration or ideas—and who hasn’t?—a flip through this book will inspire and entertain you.

Read WSJ review

Best,

Nomi Altabef
Director of Student Experience
Sessions Online Schools of Art and Design